Invisible Protection for
Aging Parents

Privacy-first home safety monitoring with radar sensors. No cameras. No wearables. Just peace of mind.

Pre-Seed — $220K
Rinat Khatipov, CEO & Founder · odecare.com · April 2026
OdeCare sensor mounted on wall
The Scale

Every year, $88B+ is spent treating home emergencies that could have been prevented 🇺🇸 US market

Spent on prevention today: only ~$2B
Falls
$50B
41,000+ deaths / yr
CDC 2023 ↗
Delayed Discovery
$30B+
~500K incidents / yr
BMC 2023 ↗
Home Fires
$8.4B
3,500 deaths / yr
NFPA 2023 ↗
Full market research ↗
The Gap

Current solutions don't work

16M
seniors live alone
ACL 2023 ↗
90%
have no alert system
Survey 2023 ↗
97%
with pendants didn't press it
JMIR 2021 ↗
75%
want to age in place
AARP 2024 ↗
65+ population growing fast
2024
61M
→
2030
72M
→
2035
78M
+28%
Why Now?

Four forces converging in 2026

Sensors Got Cheap

60GHz radar modules dropped 80% in cost over 10 years. Multi-sensor home kits are now affordable at consumer price points.

Medicare Now Pays

CMS expanded RPM codes in Jan 2026 (CPT 99445, 99470) — lowering thresholds for home monitoring reimbursement.

Big Tech Retreated

Amazon killed Alexa Together. Best Buy wrote down $475M on Current Health. Purpose-built solutions win in trust-dependent markets.

The Wave Is Here

First Baby Boomers turn 80 in 2026. 10,000 Americans turn 65 every day. 77% want to age at home (AARP).

The Solution

A smart home that protects without watching

Invisible sensors turn any home into a safety net — no cameras, no wearables, nothing to remember.

  • Falls detected automatically, even in darkness
  • Gas & CO leaks caught before poisoning
  • Inactivity detection — alerts when person stops moving
  • AI learns daily routines, flags anomalies
  • 100% private — no images, no audio, GDPR compliant
All devices
Full sensor ecosystem
Fall detection sensor
Fall Detection Radar
Central hub
Central Hub
Gas sensor
Gas & CO Detector
Temperature sensor
Temperature & Light Sensor
Motion sensor
Motion Sensor
How It Works

Simple. Passive. Always On.

1

Install

Stick sensors around the home in 15 min. No wiring.

➔
2

Collect

Radar, motion, gas & temp sensors stream data 24/7.

➔
3

Analyze

Cloud AI detects falls, leaks, inactivity & learns patterns.

➔
4

Alert

Family app, SMS, Telegram — or B2B staff dashboard.

Business Model

Hardware + SaaS = Recurring Revenue

B2C

Family Plan

from $450
Hardware (one-time)
$29/mo
Monitoring subscription
B2B

Provider Plan

$50/resident/mo
Subscription only

5-month upfront payment. Hardware included.

📈 Unit Economics

  • Hardware COGS: ~$250 (44% gross margin)
  • SaaS gross margin: ~90%
  • B2C LTV (24mo): ~$1,200
  • B2B LTV per room (36mo): ~$1,080
  • Target CAC: <$165 (B2C), <$90/room (B2B)
  • LTV/CAC ratio: 6-7x
Target Market

US-first operations, global through distributors

Market Sizing

$3.8B
TAM — Global smart elderly monitoring
$1.3B
SAM — US passive home monitoring
$3-5M
SOM — 3-year ARR target
🇺🇸

United States — HQ

15
B2B leads/mo
B2C + B2B
Direct sales

All operations, product development, and primary sales from US.

🌎

International — Local Distributors

They sell & support. We provide the platform.

🇮🇱 Israel
🇰🇬 Kyrgyzstan
🇰🇿 Kazakhstan
🇵🇱 Poland
+ UK, Cyprus, DACH
Traction

First month of sales. Real customers.

6
B2C deployments with positive feedback
$2K
Revenue, first month of sales
5+
B2B pilots in discussion
15
B2B leads/mo pipeline in US

✅ What We've Built

  • Full-stack IoT platform (cloud + edge)
  • Web dashboard & mobile app (iOS/Android)
  • Real-time alerting (push, SMS, Telegram)
  • Multi-tenant B2B with CRM
  • Automated device provisioning

🚀 What's Next

  • Close B2B pilot agreements
  • WiFi CSI sensing (no extra hardware)
  • AI-powered activity pattern analysis
  • NHS / care home partnerships
Competitive Landscape

$536M+ invested in partial solutions

Capability OdeCare Vayyar ($296M) Sensi.AI ($98M) Nomo ($200) Life Alert
No cameras, no audio ✓ ✓ ✗ ✓ ✓
Nothing to wear ✓ ✓ ✓ ✓ ✗
Fall detection ✓ ✓ ✗ ✓ ✗
Gas / CO / temperature ✓ ✗ ✗ ✗ ✗
AI activity patterns ✓ ✓ ✓ ✗ ✗
Works in private homes ✓ ◯ ✗ ✓ ✓
<$30/mo consumer price ✓ ✓ ✗ ✓ ✗

Every competitor forces a tradeoff — privacy vs. comprehensiveness, passive vs. multi-threat. OdeCare is the first to resolve both.

Team

Built by people who care deeply

Rinat Khatipov

Rinat Khatipov — CEO & Founder

3X Founder. Built profitable B2B marketing agency in US/EU to $1M ARR in 1.5 years. Ex-CPO in 200-employee org. CS degree.

LinkedIn ↗
Nikita

Nikita — CTO

Ex-Lead GERDY. Built robotics control system 0→1 in 3 years. 50+ industrial robots in production. Led fullstack dev team.

LinkedIn ↗
Pavel Medvedev

Pavel Medvedev — Chief Revenue Officer

Co-Founder & CRO at Uplify ($0→$1.5M GMV, 1,328% YoY). Ex-VK Global BD Lead. 18 years scaling B2B revenue across 10+ countries.

LinkedIn ↗
Alexei Sidnev

Alexei Sidnev — Advisor

CEO & Founder of Senior Group, one of the largest private eldercare operators in Eastern Europe. 20+ years in senior care.

LinkedIn ↗
The Ask

Raising $220K pre-seed

SAFE note · $3M post-money cap · 12 months runway · Path to $1.5M seed

Use of Funds

40%
25%
20%
15%
Sales & Marketing ($88K)
Hardware & Inventory ($55K)
Product & Engineering ($44K)
Operations ($33K)

12-Month Milestones → Seed-Ready

  • Q1 Close 3 B2B pilot agreements. FCC pre-scan testing.
  • Q2 50+ deployments. $5.5K MRR. First B2B contracts signed.
  • Q3 AI activity pattern engine live. 3+ paying B2B clients.
  • Q4 150+ deployments. $16.5K MRR. Raise $1.5M seed round.
Let's Talk

Thank you

We're building the future of elder care — private, passive, and always there.

rinat.khatipov@gmail.com odecare.com

OdeCare · Privacy-first elder care monitoring · Pre-Seed $220K

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